Why is Sales Tax  Considered a Regressive Tax? [Infographic]

Why is Sales Tax Considered a Regressive Tax? [Infographic]

Have you ever heard the term “regressive tax”? Maybe not. It refers to a tax that is unfairly imposed more strongly on lower income families. Is Sales Tax Regressive? You may be wondering: is sales tax progressive or regressive? Sales tax is regressive, in fact. Why? Because people who earn less pay a larger percentage…

16 Things You Should Do Now To Prepare for the Holiday E-commerce Rush

16 Things You Should Do Now To Prepare for the Holiday E-commerce Rush

It’s hard to believe that this year has flown by so fast, but it’s already September! The holidays are just around the corner, and with them, the holiday ecommerce boom. It’s time to prepare your business to make the most of the 2016 holiday shopping season. Although retail sales during the 2015 holiday season fell…

Price vs. Value: Communicating Value to Your Online Customers

Price vs. Value: Communicating Value to Your Online Customers

Warren Buffet is quoted as saying, “Price is what you pay. Value is what you get.” Retailers need to understand the difference between price and value – and ecommerce retailers need to know how to communicate that to their customers without the benefit of face-to-face interaction. How does value affect a purchase? Consumers may think…