People sitting on ledge above shopping bags

Price vs. Value: Communicating Value to Your Online Customers

Warren Buffet is quoted as saying, “Price is what you pay. Value is what you get.” Retailers need to understand the difference between price and value – and ecommerce retailers need to know how to communicate that to their customers without the benefit of face-to-face interaction. How does value affect a purchase? Consumers may think…

Balance with money and gavel sitting on desk

Is Sales Tax Fair?

As the presidential election draws closer, the debate over taxes is getting a lot more coverage on media today. One issue on the minds of some of the candidates is about the fairness of sales and income tax. There are differing opinions on how to approach an equitable tax burden for the American public. To…