Price vs. Value: Communicating Value to Your Online Customers

Price vs. Value: Communicating Value to Your Online Customers

Warren Buffet is quoted as saying, “Price is what you pay. Value is what you get.” Retailers need to understand the difference between price and value – and ecommerce retailers need to know how to communicate that to their customers without the benefit of face-to-face interaction. How does value affect a purchase? Consumers may think…